As a Local Authority which resolutes to provide quality and professional services as well as implementing continuous improvements and ensuring effectiveness of the management system in achieving quality objective based on the following subjects :-
- Managing the environment effectively and dynamically.
- Ensuring the society inherits benefit through activities and development projects being conducted.
- Emphasizing on holistic development based on the allocation of Local Government Act and parallel with government policies.
- Give priority to Bumiputeras who have the potential of being successful entrepreneurs.
- To improve employee knowledge and skills through continuous training.
- To improve cooperation with the society in strengthening the community.